SUBMIT MANUSCRIPT

Pyrex Journal of Library and Information Science (PJLIS)

November 2015 Vol. 1(5), pp. 036-040

Copyright © 2015 Pyrex Journals




Original Research Article


Utilization of Competitive Intelligence by Health Information Workers of the Nigerian Institute of Medical Research


ST Abolarinwa1 and JA Yaya2*

1Deputy Director (Library Services), Nigerian Institute of Medical Research, P.M.B. 2013, Yaba, Lagos State, Nigeria.
2JC Pool Library, Nigerian Baptist Theological Seminary, P.M.B. 4008, Ogbomoso, Oyo State.

Corresponding Author E-mail: yjapheth@yahoo.com

Accepted 27th October, 2015



Abstract


This paper deals on the utilization of competitive intelligence by health information workers of the Nigerian Institute of Medical Research (NMIR).Health information workers’ (Library personnel) knowledge and adaptation of competitive intelligence in library service is considered a very important requirement for efficient and effective service delivery in a library because a library is an essential element in the educational and research endeavor of research institute most especially a medical research institute that require painstaking research activities considering the human life involved. Therefore, health information workers should understand their clients’ needs make the best use of their competitive intelligence, plan service provision, promote the available services, and deliver them efficiently and effectively. The paper recommends that more attention should be paid to utilization of competitive intelligence in library services which will invariably enhance planning and implementation of marketing policy of libraries for effective and efficient library services.

Keywords: Competitive Intelligence, Health Information Workers, Library personnel, Nigerian Institute of Medical Research, Medical research, Librarian.

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